Navigating trends
shaping tomorrow
Distilled: A Diageo Foresight Report
Welcome to Distilled
a Diageo foresight report that sets out the most pressing consumer trends facing brands today, providing insight on how to stay on the pulse and evolve at pace.
Backed and supported by the Diageo Foresight System™, Distilled has been designed to help brands, regardless of region or industry, create a strategy that will prepare them for tomorrow.
Explore the trends
Neo- Hedonism
Consumers are expanding their definition of hedonism, seeking new and innovative ways to experience pleasure & indulgence in the everyday.
Next trend
Betterment Brands
A powerful shift is being observed in consumers' eco-consciousness.
Next trend
Conscious Wellbeing
From economic pressures to environmental challenges, our fast-paced and interconnected world is causing consumers to face an unprecedented array of stressors.
Next trend
Expanding Reality
In today's increasingly digital-first world, the boundaries between the online and offline have blurred, giving rise to a trend known as ‘Expanding Reality’.
Next trend
Collective Belonging
At a time when it can feel like society has become less tolerant, there is a growing yearning for ‘Collective Belonging’.